Core Business/Brand Information

• Company/Brand Overview – A short, well-written introduction (the mission, what the tour is, Lizzie’s story).

• Fact Sheet – Quick stats like tour dates, locations, number of customers, and notable achievements.

• Bios – Short and extended versions of Lizzie and Team bios, with headshots.

Visual Assets

• Logos – High-resolution versions in different formats (black-and-white, transparent background).

• Brand Photos – Professional engagement photos, lifestyle shots, or behind-the-scenes images.

• Headshots – Polished images of key team members.

• Videos – Promo videos, brand reels, or clips that represent the tour and Hilarapy.

Press & Media Coverage

• Press Releases – Announcements about launches, partnerships, or events.

• Media Mentions – Links or PDFs of articles, interviews, or reviews.

• Testimonials – Quotes from clients, partners, or industry experts.

Product/Service Details

• Product Sheet(s) – High-quality photos and descriptions of the tour or services.

• Client Stories – Demonstrating impact or success.

Contact Information

• Press Contact – A clear point of contact (name, phone, email).

• Social Media Links – Direct access to the brand’s platforms.

• Website – Primary link to all online presence.

Optional Additions

• FAQs (if journalists frequently ask the same questions).

• Event Information (for updates).

• Downloadable assets folder (Google Drive, Dropbox, or a dedicated press page on your website).